11 THINGS ABOUT ‘EMOTION’ BY CARLY RAE JEPSEN

1. IT’S UNASHAMED IN ITS POP-NESS 

This album is like a gay pride parade for pop music. It’s loud and blaring and camp and every song is so openly and proudly POP without any pretences about trying to be anything else. This album is strutting down the street with a POP PRIDE flag and screaming and dancing about how fucking fantastic pop music is. It’s the pop album THE WORLD (the gays) have been waiting for since… well, Carly’s last album.

2. THIS CURRENT TREND OF EIGHTIES INSPIRED TUNES IS MASTERED WITH THIS ALBUM

Is it that Swifto impact? Possibly, but it’s undeniable that there is a current trend in the underbelly of pop music of taking a leaf from the Eighties when it comes that synthy, nightclubby production which can be found in the Brandon Flowers album and the new Foxes single. The trend is one of the better things to happen to pop in a while, with every chorus being as soaring and electric as the caramelized production it reconciles itself with. But with this album, it feels like the trend can stop now thanks, because Carly’s mastered it. Other popstars can try, but they may as well not bother because they will fail to come up with anything as convincingly Eighties as this.

3. CARLY RAE’S VOICE IS HEAVENLY

Her voice is just so sweet and cute that it can only be accommodated by songs as sweet and cute as these, but her strength has also greatly benefitted from her brief stint on Broadway. (But what was the about? Couldn’t she have sacked that off and we could have had this album two years ago?) ANYWAY, her vocals are stronger and more powerful than ever, as evidenced on the likes of ‘Your Type’. But it’s still the quieter moments when her voice truly shines – we don’t listen to Carly Rae to hear whistle notes and screaming ad libs, but for her wispy and soft purring like the pop cat that she is.

4. IT HAS MORE VARIATION THAN KISS

Whilst Kiss was a relentless adrenaline rush of bubblegum pop being chucked at us from every angle (and fuck was that AMAZING), Emotion makes a few changes along the road. All of the tracks on Kiss rarely deter from the same basic model, whereas on Emotion, Carly embraces low-key R&B with ‘All That’ and UK House with ‘I Didn’t Just Come Here To Dance’. It’s a nice change of pace and it makes the album more diverse without ever losing its cohesion, and the songs are united by Carly’s alluring vocals and colourful melodic touch.

5. BUT IT’S NOT QUITE BETTER THAN KISS

Perhaps it’s a little too early to make this claim, but Kiss is literally a masterclass in pop, an album which is truly up there with the Mona Lisa in terms of classic works of Art, that it would be almost impossible to surpass it. But Carly absolutely gives it a fair shot with Emotion, and perhaps in time Emotion will reveal itself as superior to her breakout album.

6. BUT ‘RUNAWAY WITH ME’ IS BETTER THAN ANYTHING  THAT CARLY HAS EVER DONE, IS DOING, WILL EVER DO

This song is probably the Best Of The Year. Maybe even one of the Best Of All Time, no hyperbole. Every single element of the song is just outstanding. The Trumpets. The Horns. The chorus! The Britney Spears-esque screams of ‘RUN AWAY WITH ME!’ that holler on in the background. It’s Carly Rae’s best song without a shred of doubt, and the fact that she wrote it completely solo is just incredible, and it gives such a rush of power and euphoria that is unrivalled by any other song released this year.

7. THE LIST OF PRODUCERS IS LIKE A POP FAN’S WET DREAM

If you asked any pop fan to formulate a list of the best producers it would not look wildly dissimilar to the credits of this album. You’ve got Sia, Shellback, Ariel Reichsteid, DEVONTE FUCKING HYNES (a stroke of genius to pair these two up – so strikingly different but somehow so complimentary). But in spite of this, the thing that makes these songs so special is Carly herself, proven by ‘Run Away With Me’s’ one and only writer. Similarly, she worked with King Max on Kiss, and his presence is not particularly missed here – there’s not many artists who work so fantastically on their own that they don’t need Max bloody Martin.

8. THE LYRICS ARE SO CUTE

‘Be tormented by me babe, wonder how I do? What’s the weather?’

Only Carly Rae. It’s a shame that people brand Carly as some sort of immature pop tween, when she is so much more than that. It’s insulting to assume her music is juvenile, when it’s full of heart and lyrical quirks that make her music transcend such accusations of basic-ness. ‘Call Me Maybe’ works because of how fantastical the lyrics are. And who else has the nerve to release a song whose chorus is ‘I REALLY REALLY REALLY REALLY REALLY REALLY LIKE YOU’? No one, that’s who.

9. CARLY RAE CLEARLY ADORES POP MUSIC

This lady has a talent for songwriting, and she chooses to channel that into making adorable pop songs.  THANK YOU SO MUCH CARLY FOR MAKING THAT CHOICE. She doesn’t possess any pretence about being ‘’’credible’’’ or ‘’’’serious’’’’. She just loves fun, and this shows in how FUN her songs are. It’s a shame that she is probably perceived to be generic, when this albums pure and utter embracing of the pop genre makes it anything but generic.

10. THE QUALITY LITERALLY NEVER DIPS

There is but one song which could be described as ‘less than stellar’, and that’s ‘Boy Problems’. Other than that, each and every song is crucial to the experience, and the boundaries between the original tracks and the Bonus Tracks is completely blurred due to consistency of the quality.

11. JEPSEN MIGHT BE THE NUMBER ONE CRAFTRESS OF POP SONGS CURRENTLY RESIDING ON PLANET EARTH IN 2015

If Kiss is the soundtrack of a Romantic coastal drive along a San Diego beach as the sun dips behind the horizon filling the sky with purple and orange beauty, Emotion is the sound of 2AM in New York City as the bright and colourful neon lights shine upon you.  Carly Rae Jepsen really is the premiere producer of pop music in 2015, and the pop landscape would be really really really really really really lacking if she wasn’t a part of it.

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